Key Points

• Date/Duration: 63 days (2004)
• Warner Lusomundo Sogecable Cinema
• Target: Spectators, Clients of Restaurant Foster and general public.

Service Features

• Marketing Mobile action
• Cinema tickets, sports events, 2×1 hamburgers
• SMS participation with guaranteed prize
• Advertising: Television, PLV

Results

• 15% increase in visits
• €37,000 benefits