Key Points

• Date/Duration: 30 days (2011)
• Carrier/Operator: Vodafone Germany
• Target: relevant segments of the residential Opt-In customer base of Vodafone

Service Features

• Unique exciting Game-Play setup offered exclusively by Zed and adapted specifically for Vodafone Germany
• Type of Mobile Marketing Solution: Trivia challenge – Super Contest
• Winners found by: Skill + time measurement
• Prizes: 30 VW Golf Cabrios in 30 days
• Communication channels: SMS broadcast, Vodafone.de, Available BTL channels

Results

• Fun and exciting skill based game-play concept
• High acceptance and participation among targeted Vodafone customer segments
• Strong ARPU increase among participants
• Solid revenue results assures consolidation of Vodafone/Zed Mobile Marketing Partnership