Key Points

• Partner: U.S. Cellular
• Category: Music ringtone and ringback tone
• Project: Content management, full retailing and programming, and Web and wap storefronts
• Date / Duration: Ongoing
• Target: U.S. Cellular users

Service Features

• Multiproduct PPD and subscription: ringtones and RBTs under a single subscription at an affordable pricing. Or plain downloadable ringtones on a PPD basis.
• Full retailing and programming: Download to win promotions, playlists, CRM activity, stores, promotional free tones, BOGOF…
• Seamless, converged white-label storefront: offerings across multiple platforms (Web, Wap & Brew)

Measures implemented to maximized revenues

• Easy to understand concept
• Programming and promotions on a weekly basis
• Homogeneous user experience and look & feel for all the available channels
• Web Music portal (Tone Room Deluxe) fully integrated in USCC’s sites
• Acquisition campaigns through emailing, SMS, Brew welcome messages, bill inserts, in-store presence…
• Massive one-2-one communication and CRM still to be done