Key Points

• Date/Duration: 50 days (2008)
• Carrier/Operator: T-Mobile Slovakia
• Target: The entire residential customer base of T-Mobile.

Service Features

• Type of Mobile Marketing Solution: Megapromo.
• Winners found by Luck draw.
• Prizes: 50 Alfa Romeo MiTo in 50 days.
• Promotion planned to coincide with the launch of this car model.
• Communication channel: ATL TV campaign, online, SMS broadcast.

Results

• Strong participation key segments of marketable T-Mobile customers.
• Very positive brand impact confirmed by subsequent brand awareness studies.
• High frequency of repeat participation.
• High ARPU increase among participants during promotion.