T-Mobile Austria

Key points

  • Date/Duration: 35 days (2010).
  • Carrier/Operator: Telering (T-Mobile)
  • Target: The entire residential customer base.

 

Service Features

  • Type of Mobile Marketing Solution: Trivia Challenge Super Contest.
  • Prizes: 5 Fiat 500 and 35 x €1000 in 35 days.
  • Winners found by skill based trivia contest.
  • Communication channels: BTL, online – Social Networks Integration, SMS broadcast.

 

Results

  • Delivering fun and dynamic and exiting user experience.
  • Achieving heavy interactivity and repeat participation within the target segments.
  • Delivering +100% above forecast results already after first week.
  • Strong final results leading consolidated mobile marketing partnership.