Zed revolutionizes mobile content subscription model by launching Club Zed

Members can download 30 products for £9 a month including ringtones, wallpapers or games.

March 27th, 2006 Zed, the UK consumer brand of LaNetro Zed, has revolutionized the UK mobile content subscription model by launching Club Zed, where members can download 30 products for £9 a month including ringtones, wallpapers or games, equivalent to 30p per item. Consumers will be able to download different products, without, as is common in the UK, needing to subscribe to various channels and paying multiple charges.

Consumers have previously been forced to pay different subscriptions for different products but Club Zed now guarantees that members can download different categories of content, for example games and ringtones, without needing different subscriptions. Among the benefits of Club Zed are the quality of the products, transparency of the subscription model and its competitive price.

Club Zed offers access to a portfolio of thousands of items of content to cater for every consumer’s needs, all for one price and from one source. The service costs £9 per month and members can download 30 products from the daily updated WAP page.

This revolutionary club turns consumers into members, offering almost unlimited possibilities with their membership. They can download everything they need to personalize their handset. Members can find a large selection of products, including the latest ringtones, music, wallpapers, animations, mcards and the latest Java games. Club Zed also offers community services and products for all those interested in exchanging ideas about their interests. Members can find special features and also produce there own personal Zblog, including a photo album on their own WAP page to be shared with their friends. Membership for Club Zed can be obtained by texting the word JOIN to 8007.

LaNetro Zed

LaNetro Zed is one of the leading mobile content companies in the world, with revenues of 136 million Euros in 2005. It is a leader in developing, marketing and distributing unique games, entertainment, personalization products, communication tools and Location Based Services (LBS). The company distributes its services in all major markets, including China, USA and Europe, through more than 45 mobile network operators of the 15 countries where the company is present. These countries hold 50% of all mobile subscribers in the world that is 1billion mobile subscribers. The firm is recognized for its technical innovation and proprietary content. Zed is its main consumer brand.

LaNetro Zed is a subsidiary of the Wisdom Entertainment Group which is 35% owned by Apax Partners. The Pérez family is the founder and largest shareholder of the Wisdom Group, which has been one of the leading European interactive entertainment groups since the early 1990s.

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