Zed moves on to the interactive dating market with CitaxCita

CitaxCita converts the e-dating on a multiplatform proposal of service and entertainment that combines TV and Internet.

  • CitaxCita converts the e-dating on a multiplatform proposal of service and entertainment that combines TV and Internet
  • The TV show will be on air on late night slot at Antena 3, and harness Internet and mobile potential to transfer to live television how people make out in the 21st century
  • The web www.citaxcita.es is the Spanish alternative to the dating traditional offer, adapted to Spanish, reflecting a commitment to simplicity and fun

Madrid, 7th April 2010 - CitaxCita (www.citaxcita.es) is an innovative proposal developed by Zed, the multiplatform digital entertainment leader, which renews the entire online dating and gives a new spin on TV formats by combining dating with reality. This is a multichannel project, combining TV and Internet, and is presented as the Spanish alternative from traditional dating sites.

CitaxCita (www.citaxcita.es) offers a multi-platform access and eliminates the mandatory subscription and their monthly payments. CitaxCita is a project developed taking into account the peculiarities of Spanish citizens who are looking for a partner through the network, and most of its functionality is open to all users for free.

The portal bets for simplicity and fun, and will count on with Miss Cita, special adviser for CitaxCita on seduction techniques, to pinpoint a number of lessons and tips to make out on the blog University of Dating(www.citaxcita/universityofdating/) such as the importance of the photo in the profile and how to get the most out.

The TV show, the fourth produced by Zed, will be broadcast in the late night of Antena 3 and makes the maximum advantage on the interactivity between television, mobile and Web 2.0 platform, faithful to the Zed´s multiplatform vision. Lucia Riaño and Edu Yanes, renowned Spanish conductors, the 60-minute show produced in partnership with Boomerang and will be based on the constant interaction between the set and the audience. Each week the program will invite six new CitaxCita profiles that will be in permanent contact with both the user community portal as the text messages sent by the audience. The goal is to ensure that guests find their ideal partner throughout the show.

The project confirms Zed´s vision of global multiplatform activity by acting as the Executive Producer and creating both engaging and entertaining contents at the forefront of technology everywhere. Zed?s TV unit has launched three different formats in the past year: The Great Opportunity (e-commerce), Memory Pays (skill game) and Instantly Rich (fortune-reality show), all of them combining sustainable business models with entertaining appeal for massive audiences. Zed has recently exported ?Instantly Rich? to Argentina, partnering Telefé, with extraordinary success.

About CitaxCita
CitaxCita (www.citaxcita.es) is the Spanish alternative to the traditional offer of dating. Developed by Zed ?Spanish multiplatform digital entertainment company-, CitaxCita offers multiplatform content and eliminates the mandatory subscription and their monthly payments. Multichannel, interactive, light-hearted and entertaining, CitaxCita incorporates differential SMS as a means of payment and communication between users. CitaxCita has been developed taking into account the peculiarities of Spanish who are looking for a partner through the network, and most of its functionality is open to all users for free.

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