Zed at the Mobile World Congress 2014: Big Data as the driving force of revolution

For another year running, Zed attended the Mobile World Congress, the most important global event in mobile telephony technologies and a must-see event to discover the great innovations ahead. The most important mobile operators, software and equipment providers and the largest Internet companies in the world were present at this event. According to data from the GSMA, the organizer of the event, this year it was attended by 85,000 visitors and over 1,800 exhibitors, in 98,000 square meters of exhibition space.

At this year's MWC, Zed’s stand focused on showing the public its offer of services and solutions based on Memento, the Big Data recommendation engine developed by the company that gathers information from users, partners and operators, defines behavioral patterns and recommends value services for their users. Javier Perez (CEO), Alejandro Quintana (Director of Communications) and William Blackburn (Director of Innovation) presented the company’s different solutions aimed at operators and large enterprises, and focused on turning data use into profit. An example of these solutions is Glass Eye, a search and recommendations platform that is directly integrated into the mobile operators’ networks.

Zed is a company with over 17 years of experience in analyzing Big Data applied to mobile Internet, it manages over 3,000 million new data items per day and generates 680 million transactions per month. With a presence in 70 countries across 5 continents and stable agreements with over 170 operators with a total of more than 500 million active users, Zed is a global firm, leader and number one in mobile monetization.

Communications Department

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