Zed launches the biggest Multi-Carrier Mobile Marketing Campaign in Brazil

Zed has successfully carried out two multi-carrier marketing mobile campaigns in the Brazilian market involving the country’s four biggest operators (Vivo, TIM, Claro and Oi). The promotion involved the 4 major operators in Brazil reaching a total of 200 million people.

Sao Paulo, 09 January 2012 – Zed, leading global player providing multi-platform marketing solutions and innovative value-added content and services for mobile devices, has successfully carried out two multi-carrier marketing mobile campaigns in the Brazilian market involving the country’s four biggest operators (Vivo, TIM, Claro and Oi).

The campaigns developed by Zed consisted of nation-wide contests in which for the first time, clients from all 4 operators could compete for prizes of an overall value of almost 5,500,000 R$, including cars and money prizes.

During the second semester 2011, Zed developed two campaigns, reaching 200 million users in Brazil. These promotions have been supported by actresses Cissa Guimaraes and Maria Clara Gueiros, popular and well-received by the Brazilian audience.

In both Megapromos, Zed maintained direct connection to the four operators (Vivo, TIM, Claro and Oi) achieving a total participation of more than 11 million Brazilians. Only last year Zed conducted 6 multi-carrier Megapromos (Spain, Argentina, Colombia, South Africa, Finland, Poland).

Borja Gutiérrez, Global Sales Manager of Zed states, “As experts in mobile marketing solutions, we count with an extensive knowledge of user behavior in different markets on a global level. Since 2007 we have developed more than 75 big scale marketing campaigns with first class brands and operators achieving significant ARPU increase and generating high benefits for them, as well as a strong increase of user - and brand image satisfaction.”

With its promotions Zed has reached 380 million potential clients via exclusive agreements with operators generating up to 100 million messages a day. The agreements with international carriers and television channels made it possible to reach more than 34 million unique users in 4 continents since 2007.

The business line Mobile Marketing Solutions offers a wide portfolio of promotions and services, among them MegaPromos, Trivia Challenge, Contests, Quiz Clubs and Loyalty Programs, both for Mobile Network Operators (MNOs) and for Media, Brands and IP Owners all around the world.

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