Zed Introduces Master Service Content Provider Platform to North America

With a successful global track record of 30 deployments around the world, MSCP is a robust end-to-end solution offering.

SAN DIEGO/CTIA – October 11, 2011- Zed, a leading global player providing multi-platform marketing solutions and innovative value-added content services, announced today that it is introducing the company’s Master Service Content Provider platform (MSCP) to the North American market.

With a successful global track record of 30 deployments around the world, MSCP is a robust end-to-end solution offering managed rich-media entertainment storefronts. Leveraging Zed’s long experience in CRM-driven marketing activities, the MSCP enables effective, multi-channel marketing using mobile, web and social media. Zed’s MSCP is the platform of choice for media companies that appreciate mobile as a medium for deeper user engagement and brand loyalty.

“With mobile technology standards rapidly evolving, the challenge is delivering solutions that will provide mobile operators and media brands support for their extremely large and assorted base of customers. Our MSCP enables our partners to readily monetize their content delivered via mobile.” said Greg Levy, Director, Product Management of Zed.

The MSCP solution allows Zed to ingest, manage and distribute different content types; supports various business models and billing mechanisms for commerce and advertising; and provides real-time reporting and analytics. It also supports multiple languages and all leading mobile operating systems.

Levy added “Our solutions are highly modular and cost-effective. The built-in segmentation and marketing capabilities are very robust, enabling us to customize the full user experience for mobile subscribers.”

Some of the MSCP’s functionalities include:

  • Multi-content types including music, videos, games, and rich-media applications
  • Cross-platform Web, mobile Web, HTML5, and native applications
  • CRM, user segmentation, and social media integration
  • Full range of business models including a-la-carte, subscription, discount prices, bundling, freemium and ad-based
  • Real-time business reporting and analytics
  • Advertising management
  • Customer care support

MSCP’s full range of capabilities will be showcased during CTIA at the CTIA/MEF M-Commerce Pavilion on Wednesday, October 12, at 1 pm PT.

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