Zed hits record figure on Mobile Intelligence Solutions in 2010

In 2010, 29 large scale campaigns in 18 countries doubled the cumulative revenues from 2007...

  • In 2010, 29 large scale campaigns in 18 countries doubled the cumulative revenues from 2007
  • With their promotions Zed has reached over 300 millions of potential players in 2010, who generated almost 100 million messages
  • Agreements with international operators and TV channels let business reach 34 millions of unique users in 4 continents since 2007

Madrid, February 10th, 2011- Zed, global leader in the creation and distribution of content and digital multiplatform entertainment, closed 2010 as the most successful year for its Mobile Intelligence Solutions business line, having launched 29 promos in 18 countries (in 4 continents) and generating a total of approximately 100 million messages. Zed has doubled the number of successful campaigns based on Mobile Intelligence in 2010, reaching the same accumulative results for the last four years, when the activity began.

At present, the Mobile Intelligence business line offers a wide portfolio of promotions and services, including MegaPromos, Trivia Challenge Contests, Quiz Clubs and Loyalty programs to Mobile Network Operators (MNOs), Media Groups, Consumer Brands and IP rights owners worldwide. Special differential elements and added value of Mobile Intelligence products are based on reliable CRM and together allow translate in an increase in ARPU (average revenue per user). This converts Zed into a reference partner capable of providing turnkey solutions to clients seeking to adapt CRM to their businesses and to achieve growth by means of mobile or Internet.

2010 has been an extremely successful year also in terms of the opening of new business opportunities due to the new commercial agreements signed with 11 operators and 6 TV channels. For the first time, Zed launched campaigns in Ecuador, Argentina, South Africa, India and Poland and successfully entered difficult penetration markets such as Finland, Austria and Germany where game mechanics needed to be adapted to local regulation.

Furthermore, the Spanish multinational has expanded its Mobile Intelligence Solutions collaborating with TV channels, such as RCN in Colombia and Telefé in Argentina, reaching 1,5 million players with each of them, as well as with Polsat in Poland and SABC in South Africa. These campaigns combine Mobile Intelligence Solutions with multiplatform television formats developed by Zed TV.

"We are very pleased with the results we have obtained over the past year. Our progression in the sector has been strengthened through the renewal of agreements in countries where we are already present, as well as through the opening of new difficult-to-access markets, where Zed has adapted its business model to local regulation. Mobile still is one of the platforms on the market that counts with great potential, and in that respect Zed has much expertise to offer", says Borja Gutierrez, Sales Director of Zed.

Business outlook for 2011
For next year, the leading global mobile value-added services (MVAS) company forecasts further growth in African, Asian and Latin American markets and plans to increase the number of media operators and TV channels to collaborate with in other markets, using its acquired expertise to adapt accordingly to local regulation and requirements.

The ascending trajectory of this business line is displayed by the rapid increase in the number of promos launched over the last years. Starting with 5 campaigns in 2007, the number of campaigns in 2010 was multiplied by 6, launching a total of 29. In only four years, Zed has executed a total of 59 promotions in Latin America, Europe, Africa and Asia; and has run campaigns in 24 countries with 15 operators and 8 TV channels reaching 34 millions of unique users. The figures reinforce Zed's position on the Mobile Intelligence Solutions industry and show Zed is the leading partner of choice.

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