Zed develops “One Porsche Cayenne a Day” – The Mobile Promotion for Telefonica Movistar

Zed, the worldwide leading mobile content company, in terms of revenue and geographical presence, has been chosen by Telefonica Movistar.

Madrid, 11th of February 2007 - Zed, the worldwide leading mobile content company, in terms of revenue and geographical presence, has been chosen by Telefonica Movistar to develop the mega-promotion “one Porsche Cayenne a day”. The offer will run from February 4th through to April. All Telefonica Movistar customers in Spain can participate in the promotion and win one of the 100 Cayenne’s available.

Zed Business Solutions has collaborated with Telefónica Movistar from the design of the promotion, to the mechanics of the contest. Based in a comprehensive CRM (Customer Relationship Management) system, Zed has also supported Telefonica Movistar in promoting the participation of its customers in the contest.

According to Iñaki Martin, Regional Director of Zed Iberia LatAm, “We provide mobile marketing services in a variety of markets worldwide and have extensive knowledge and experience with similar contests. Our task is made easier due to the attractive prizes being offered and the fantastic reputation of a big brand such as Telefonica Movistar ".

Zed has developed similar campaigns in Europe, Latin America, Russia and Southeast Asia through its business unit (Zed Business Solutions) which specializes in providing B2B services for media companies, mobile operators, advertisers and the public sector. During the last year Zed Business Solutions promotions reached more than 160 million mobile users worldwide.

Zed Business Solutions provides mobile marketing solutions, consulting services and application development for companies and public sector across Zed.

Zed B2B solutions are focused on supporting an increase in sales whilst also complementing marketing and communications campaigns.

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