U.S. Cellular & Zed USA expand relationship with introduction of ringback radio service

Radio Subscription Model Offers Customers Easy Access to the Hottest Ringback Tones.

REDWOOD CITY, Ca. – October 6, 2011 - Zed, a leading global player providing multi-platform marketing solutions and innovative value-added content services, and U.S. Cellular, a Chicago-based carrier, announced today the launch of Ringback Radio, as part of an upgrade to their Tone Room Deluxe. Additionally, a new Android application compatible with seven current U.S. Cellular Android-powered devices was recently launched to the Android Market.

The Ringback Radio Service enables U.S. Cellular customers to access pre-selected content that automatically refreshes on a monthly basis as their ringback.

Tone Room Deluxe is a music storefront, accessible by Web, mobile Web, Brew and Android, that hosts over 120,000 Ringtones and Ringback tones available for all U.S. Cellular customers. It will launch with seven Ringback Radio Stations spanning multiple music genres from Hip-Hop, Country, and Pop to Latin and Spiritual. The new Android application of Tone Room Deluxe, available in the Android market, offers a better user experience for music discovery.

Leading the kick-off of the revamped music service, radio stations will include exclusive tones that will only be offered to Ringback Radio subscribers. Tone Room Deluxe subscribers can add the Ringback Radio Service and a radio station that contains up to four ringback tones, which will automatically bring up to date every month. Ringback Radio subscribers will have access to added perks, such as exclusives and pre-release content not available anywhere else.

U.S. Cellular will continue to leverage Zed’s mobile retail marketing and content expertise to program, merchandise, and market Tone Room Deluxe with the most relevant music for their subscriber base.

“Our partnership with Zed USA is a prime example of U.S. Cellular’s commitment to delivering new and innovative products and services to our customers,” said Joe Settimi, Senior Director of Data Strategy and Services for U.S. Cellular. “It’s another reason we have the happiest customers in wireless.”

“This launch marks our continued commitment to bring innovative mobile services to our clients in the U.S.”, said Loic Maestracci, Marketing Director of Zed USA. “Smartphone applications offer a better user experience for music discovery. They are a priority for Zed and the new Android application of Tone Room Deluxe is one of many applications to come this year.”

Ringback Radio is offered to Tone Room Deluxe subscribers for only $2.99/month. To learn more about Ringback Radio, go to http://toneroomdeluxe.uscellular.com/.

About U.S. Cellular

U.S. Cellular rewards its customers with unmatched benefits and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier has a strong line-up of cutting-edge devices that are all backed by its high-speed nationwide network that has the highest call quality of any national carrier. U.S. Cellular was named a J.D. Power and Associates 2011 Customer Service Champion and received PC Magazine's 2011 Readers' Choice Award. To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com.

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