U.S. Cellular and 9 Squared launch Tone Room — New Web and BREW Ringtone Storefront

Service Provides Customers the Ability to Preview and Purchase Mobile Content Online and On-Deck.

Service Provides Customers the Ability to Preview and Purchase Mobile Content Online and On-Deck

Denver, CO – October 22, 2007 – 9 Squared, a Zed Group Company, is pleased to announce the launch of Tone Room, a new real music ringtone service exclusive to U.S. Cellular. Developed by 9 Squared, the Tone Room BREW application is now available on choice U.S. Cellular phones. Customers can browse, preview and purchase real music ringtones directly on their handsets as well as online at the Tone Room http://toneroom.uscellular.com.

“At U.S. Cellular, we are committed to providing the very best in customer satisfaction,” said Alan D. Ferber, Chief Marketing Officer and Vice President at U.S. Cellular. “Our partnership with 9 Squared to develop the Tone Room application helps us deliver a high quality and easy-to-use product for our customers.”

Customers are able to download their favorite content spanning across all music genres like Rap/Hip Hop, Classic Rock, Country, Pop, Funk, Alternative and Christian. 9 Squared's role will ensure that U.S. Cellular customers receive the best content available from popular artists like Rihanna, Shop Boyz, Hinder and Carrie Underwood hinging on their relationships with entertainment companies like Sony BMG, EMI, Universal Music Group, Warner Music Group, Koch Records, Disney, MTV Networks, Paramount Pictures and many more.

Found on U.S. Cellular’s easyedgesm catalog, the new Tone Room application further notes U.S. Cellular’s commitment to delivering quality products to their customers by offering the best experience available for purchasing mobile content. All of which is supported by 9 Squared’s cutting-edge IT development, maintenance and delivery, respected partnerships with record labels and premium content.

“We are extremely pleased to be partners with U.S. Cellular in launching this innovative new Web and BREW service,” says Brian Casazza, CEO of 9 Squared, Inc. “This partnership allows U.S. Cellular to take advantage of 9 Squared’s market-proven and industry-leading expertise with regards to premium mobile content.”

About U.S. Cellular
U.S. Cellular is the nation's sixth-largest wireless service carrier, providing wireless service to six million customers in 26 states. The Chicago-based company employs 8,000 associates and operates on a customer satisfaction strategy, meeting customer needs by providing a comprehensive range of wireless products and services, superior customer support, and a high-quality network.

About 9 Squared, Inc.
9 Squared, a Zed Group Company, is the #1 independent distributor of mobile content in the United States. Equipped with an industry-leading catalog of premium mobile content and extensive wireless distribution partnerships, 9 Squared’s competencies expand the entire value chain of mobile media solutions including best-in-breed mobile distribution technology, direct-response marketing, content programming and merchandizing expertise. 9 Squared is headquartered in Denver, Colorado. To learn more visit www.9squared.com.

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