Using the Netsize billing (mPayment) and content management (mSuites) solution, the leading European content provider will shake up the French market with its ClubZed mobile content service using a true multi-channel strategy with SMS subscription and Mobile Internet services.
Madrid, 20 February 2006 Netsize, the leading global wireless solution enabler has been selected by LaNetro Zed to launch its services in France. The content provider, with its HQ located in Spain, aims at making its ClubZed service a key mobile brand in France, based on exclusive content and innovative business model to attract and retain mobile consumers.
LaNetro Zed is a global leader in developing, marketing and distributing unique games, entertainment, personalization products, communication tools and Location Based Services (LBS). LaNetro Zed is the second largest mobile content company in the world by revenue, with more than €137 million in 2004.
“We are very pleased to be the technical partner of LaNetro Zed in the French market, especially as they have selected the billing and content delivery modules of mSuites, our content management platform to support their launch on Gallery, the cross-network mobile internet portal in France. We strongly believe ClubZed will play an important role in the development of the mobile content market in France, based on their experience and success in 14 countries” said Ivano Ginevro, Vice President Sales of Netsize.
ClubZed is an innovative model proposing mobile consumers to enter a club and access a unique catalogue of sought after branded mobile content priced competitively at 0,30 € per download. LaNetro Zed has a competitive advantage as they produce their content in-house and 85% of it is based on their own Intellectual Property.
ClubZed services are also supported by exclusive mobile applications, offering a wide variety of multimedia content including screensavers, ringtones, animations, pictures, games, video and music downloads.
“We selected Netsize for their unique capability to deliver a global technical platform and expertise for a truly multi-channel deployment, optimizing both premium SMS and Wap usage, in line with the product offers available via French Mobile Operators, SMS+ and Gallery Codes of Conduct. We hope to bring a new type of offering to the French consumers, not only based on very competitive pricing but also on a long term loyal relationship with the members of our ClubZed, looking for affordable yet rich content from personalization to video, gaming and many interactive applications.” added Jose Carlos Alvarez-Gascon, Regional Director Europe from LaNetro Zed.
Netsize mSuites platform has been certified by Orange and SFR for enabling rich-media services for Gallery, the cross network French mobile portal, ensuring that content providers are compliant with operator’s rules & specified standards for quality of service. Netsize is also a preferred partner of Orange on Gallery.
The Netsize mPayment service in based on bidirectional premium SMS and premium WAP billing products. The product supports different billing, payments and transaction management models including subscription and pay per download billing.
The Netsize Group is a global leader for mobile business and entertainment solutions. Netsize enables global wireless solutions for enterprises and merchants who want to benefit from the mobile channel by delivering services aimed at generating revenues, improving business efficiency and proactively managing relationships with their customers through personalized interaction.
Netsize offers merchants end-to-end wireless solutions to communicate with, deliver content to and manage transactions with over 1.1 billion mobile subscribers globally.
With our bi-directional messaging network connectivity covering over 350 mobile operators in 160 countries and premium billing access to over 100 mobile operators in 32 countries, Netsize offers customers a single interface to deliver wireless solutions, bill for content and manage services on an global scale.
Netsize can bill and manage transactions using multiple technologies including Premium SMS, WAP, web, micro payments and m-wallet solutions.
Netsize products and services include a Global Mobile Billing Service, Messaging Platforms, Mobile Marketing Solutions, Content Management Platforms, Mobile Portal Design, Machine2Machine Messaging Solutions, Wireless Telematics Platforms, Mobile CRM Solutions, Hosting, Service Management, Professional Services and Consulting.
Netsize was awarded the Deloitte Technology Fast 50 award for the 3rd consecutive year in 2005, as the fastest growing company in France and the 4th fastest growing technology company across the entire EMEA region.
Founded in 1998, Netsize employs 200 professionals who serve more than 1000 customers.
LaNetro Zed is the second largest mobile content company in the world by revenue, with revenues of more than €137 million in 2004. It is a leader in developing, marketing and distributing unique games, entertainment, personalization products, communications tools and Location Based Services (LBS). The company distributes its services in all major markets, including China, USA and Europe, through the more than 45 mobile network operators of the 14 countries where the company is present.
Recent figures from Merrill Lynch estimate that these countries hold 50% of all mobile subscribers in the world (1billion of 2.1 billion). The firm is recognized for its technical innovation and proprietary content. Zed is its main consumer brand.
LaNetro Zed is a subsidiary of the Wisdom Entertainment Group. The Pérez family is the founder and largest shareholder of the Wisdom Group, which has been one of the leading European interactive entertainment groups since the early 1990s. Other shareholders include the leading capital investment firm, Apax Partners, with a 35%, and Spanish venture capital company, iNova Capital, with a 18%.