9 Squared and KOCH Records Announce Exclusive U.S. Ringback Deal

Deal Extends Partnership between Top Independent Label and Leading U.S. Content Distributor.

Deal Extends Partnership between Top Independent Label and Leading U.S. Content Distributor

Denver, CO – December 11th, 2007 9 Squared, a Zed Group company, is excited to announce the exclusive deal with the nation’s fastest-growing independent music company, KOCH Entertainment, for the distribution of ringback tones to wireless carriers throughout the United States. The agreement expands 9 Squared’s existing large independent music ringback catalog, and reaches subscribers of AT&T, Alltel Wireless, Cricket Communications and many more wireless operators.

“We are pleased to be extending our partnership with 9 Squared through the distribution of ringback content,” says Bill Crowley, VP Digital & Mobile at KOCH Entertainment. “Hinging on our successful history with 9 Squared with regards to real music ringtone downloads; KOCH is very excited to see our outstanding music content available as ringback tones to millions of subscribers in the U.S.”

KOCH is one of the few independent companies to have ever dominated the top three positions on Billboard’s Top Independent Albums Chart for any given week. They continue to lead the independent sector with the largest number of Billboard-charting titles with hits from artists such as DJ Khaled, Project Pat, Jim Jones, Ray J, and UNK, as well as new releases by platinum country artists Little Big Town, along with Emerson Drive, Styles P, Foxy Brown and others.

“KOCH content has seen tremendous success in both our on-deck and off-deck storefronts,” says Ted Suh, Chief Marketing Officer at 9 Squared. “With artists like Project Pat whose content has seen a 75% increase in downloads in the span of four weeks, and DJ Khaled content that has seen a 42% increase in six weeks, it’s clear that mobile users want more KOCH content, and we’re happy to give it to them—now in the form of ringbacks.”

The partnership with KOCH will utilize 9 Squared’s content production services, which involves cutting, formatting, encoding, and delivery of KOCH Records content to various ringback platform providers.

About KOCH Entertainment
KOCH Entertainment, founded in 1987 and now in its twentieth year, is the leading and fastest-growing independent music company in the U.S. KOCH’s operations encompass record and video labels as well as distribution companies in the U.S. and Canada. KOCH Entertainment is the market leader among independent labels and distributors in both the U.S. and Canada and its record label KOCH Records had the largest number of Billboard charting albums among independents for six years in a row (2001 – 2006). KOCH Entertainment is a subsidiary of Entertainment One Ltd. which is listed on the London Stock Exchange’s AIM market (ticker symbol “ETO”).

About 9 Squared, Inc.
9 Squared, a Zed Group company, is the #1 independent distributor of mobile content in the United States. Equipped with an industry-leading catalog of premium mobile content and extensive wireless distribution partnerships, 9 Squared’s competencies expand the entire value chain of mobile media solutions including best-in-breed mobile distribution technology, direct-response marketing, content programming and merchandizing expertise. 9 Squared is headquartered in Denver, Colorado. To learn more visit www.9squared.com.

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