O2
Key pointsPartner: O2 UK
Project: Mobile management
Date / Duration: September 2008
Target: 22 million subscribers
Service features
Retail programmes – daily and weekly refresh based on retail calendars and download performance.
Monthly trend reporting including traffic and conversion analysis.
Flexible billing (PPP, rental, subscription, free trial)
Dedicated editorial team for enhanced retailing
Integrated into O2 on portal advertising and CRM programmes
Independent game reviews via Pocket Gamer
Web version including web to mobile push
Real time online reporting for content partners
Trackable affiliate programme for on/off-portal promotions