O2

Key pointsPartner: O2 UK

  • Project: Mobile management
  • Date / Duration: September 2008
  • Target: 22 million subscribers

Service features

  • Retail programmes – daily and weekly refresh based on retail calendars and download performance.
  • Monthly trend reporting including traffic and conversion analysis.
  • Flexible billing (PPP, rental, subscription, free trial)
  • Dedicated editorial team for enhanced retailing
  • Integrated into O2 on portal advertising and CRM programmes
  • Independent game reviews via Pocket Gamer
  • Web version including web to mobile push
  • Real time online reporting for content partners
  • Trackable affiliate programme for on/off-portal promotions