Key Points

• Partner: Movistar Latam
• Categories: Games, Images, Videos & Adult
• Project: Wap portal management for 12 countries
• Date / Duration: Ongoing
• Target: 82 million subscribers

Service Features

• International rollout challenge completed
• Preferred partner for Movistar Latam with MSCP´s in 12 countries: Argentina, Chile, Colombia, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Panama, Uruguay, Venezuela.
• Business model: pay per download and subscriptions.
• Content Portfolio optimization and synergies between countries: leveraging Regional and Local Content teams structure to partner with most important Content Providers and obtain best conditions.
• Retailing: A global solution adapted for each country’s needs: portal structure, CRM activity, promotions, pricing policies…
• Channels: Wap storefronts. Currently exploring new delivery platforms and storefronts features (dynamic portals).

Measures implemented to maximized revenues

• New business models: subscriptions. 89% of the increase in the whole region has been generated by the improvement of subscriptions in one country (Mexico). Therefore the room for improvement is still huge.
• New content providers, both PPD and subscriptions
• Improvement of user experience process, such as direct purchase
• Portal optimization
• Intelligent billing
• Customer segmentation and CRM activity
• Intense promotional activity: happy hour, 50%, 2×1, download to win… with a predefined roadmap
• New categories: adults