Key Points

• Date/Duration: 63 days (2010)
• Carrier/Operator: Movistar Argentina
• Target: Marketable Movistar residential customer base.

Service Features

• Type of Mobile Marketing Solution: Megapromo.
• Participation by PSMS and Top Up.
• Winners found by Luck draw.
• Prizes: 63 Chevrolet cars to be won in 63 days.
• Communication channels: ATL TV campaign, online, SMS broadcast, Top Up campaign.
• Zed platform connected adapted to handle entry by Top Ups.

Results

• Strong and early massive entry from bulk broadcast invitations.
• Broad and ongoing ATL media campaign creating buzz and credibility.
• Optimized integration with operator core services.
• High ARPU increase among participants during promo duration.