Key Points

• Date/Duration: 91 days (2008)
• Carrier/Operator: Movistar
• Target: The entire Movistar residential customer base.

Service Features

• Type of Mobile Marketing Solution: Megapromo.
• Winner found  by Luck draw.
• Prizes: 104 spectacular Porsche Cayenne in 91 days.
• Communication channels: ATL TV campaign, online, SMS broadcast.

Results

• Generated unprecedented buzz and awareness around the Movistar brand.
• The exited participants generated numerous repeat participations.
• Based on the great success 4 subsequent promotions have been launched.