Key points

• Date/Duration: 100 days (2009)
• Carrier/Operator: Meditel
• Target: The entire residential customer base.

Service Features

• Type of Mobile Marketing Solution: Megapromo.
• Winner found  by Luck draw.
• Prizes: 100 Golf cars in 100 days.
• Communication channels: ATL TV campaign, online campaign, SMS broadcast.

Results

• Achieving great participation among Meditel customers.
• Delivering free Top Ups to participating customers.
• Generating a spectacular implication, coinciding with Ramadan festive season.
• Generating ARPU increase and buzz around the Meditel brand.