Key Points

• Date/Duration: 60 days (2010)
• Carrier/Operator: E-Plus & Base (KPN Group).
• Target: The residential customer base of E-Plus and Base.

Service Features

• Unique exiting Game-Play setup offered exclusively by Zed.
• First ever skill + time promotional competition launched in Germany.
• Type of Mobile Marketing Solution: Trivia challenge – super contest.
• Winners found by Skill + time measurement.
• Prizes: 10 Mini Cabrio + 50 x €2,000 in 60 days.
• Communication channel: BTL, online, SMS broadcast.

Results

• Bringing innovative and exiting game-play concept to E-Plus and Base customers.
• Delivering strong entry and repeat participation results.
• Positive impact among key customer segments.
• Solid revenue results.