Key Points

• Partner: Beeline (Russian carrier)
• Categories: Games, Music, Images, Videos & Adult
• Project: content management, retail programme, marketing and content production
• Date / Duration: Ongoing
• Target: 51 millions subscribers

Service Features

• Content management: music, games, images, videos, information and ringbacktones…
• Retail programme: daily and weekly refresh based on retail calendars and download performance.
• Marketing activity including customer communication through SMS, Web and Wap, IVR…
• Content production for Russian and CIS market.
• Flexible billing: Pull and Push models, Try before you buy…
• Multiplatform storefront and delivery: Wap, WEB, IVR, SMS, USSD, SIM toolkit…
• Several Web and Wap sites dedicated to content categories.

Measures implemented to maximized revenues

• Enhanced portal usability
• Refresh policies: weekly and daily updates based on retail calendar/roadmap, promotional activity and sales performance
• Continuous monitoring of technical performance
• Cross-selling activities among channels, content categories and business models
• Great communication effort, opening new communication channels  such as tails in services messages and cell-broadcast
• Launch of new channels with specific billing models
• Q&A procedures for new contents