Key points

• Partner: Antena 3 (2nd largest private TV channel in Spain, broadcasting nationwide)
• Projects:
• ContxtA, Antena3´s Mobile Content Portal
• Contest Subscription Club
• Date / Duration: Ongoing
• Target: Antena 3 audience

Service Features

• Management of Antena 3´s Mobile Content Offer “ContxtA” (music, logos, games, chat)
• Business Model: Pay per Download

• The audience sends a key word to a specific short number to download the chosen content.
• Zed has the know-how to manage the whole contest.

• The A3 Contest Club is a mobile subscription service
• The subscriber participates in special promotions and  draws to win prizes. Recruitment via TV advertising (TV spots and messages during TV shows).
• The twist is that a member of the club is selected to receive a call from a live TV show where he/she will have to answer correctly a skill question
• The Premium SMS (PSMS) sent to subscribers to bill for the services are text messages relevant for the contests.
• Club members get regular alerts with information about the show and prizes.
• Zed has the know-how to manage the whole contest: prizes (selection and delivery to the winners), legal aspects, mechanism, etc.